Plant-based and gluten-free sweets made from 100％ plant-based ingredients that are kind to the earth and good for your body.
Based on our four promises, we aim to deliver plant-based, vegan and gluten-free sweets that will keep your body and mind healthy and upbeat.
UPBEET! Tokyo’s cheesecake has been a huge hit since its debut. Its rich and creamy flavor is so convincing, you’ll wonder, “Is there really no cheese in this?” With a smooth, creamy texture when chilled and an ice cream-like texture when semi-frozen, this sweet treat can be enjoyed two ways! The whole cake is packaged in eco-friendly falcate wood, reducing carbon emissions and supporting sustainability.
Since the founding of UPBEET! Tokyo, our Amazake Brownie” has been a signature item and remains the most beloved treat. Its rich, fudge-like texture is packed with the nutrients of chickpeas and amazake. In 2024, it won the Grand Prix, the highest honor, at the Japan Food Selection.
UPBEET! Tokyo’s best-selling series, Upbeet Donuts! Made with nutritious ingredients such as brown rice flour, rich in vitamins and minerals, and protein-packed chickpeas. These donuts are oven-baked and steamed, giving them a light and fluffy texture inside and out. We use 100% organic applesauce from Nagano for extra sweetness, and 3-year fermented mirin from Mikawa, which gives the donuts their unique taste. Available flavors include: plain, beets, peanut butter, carrot cake, organic matcha, and black sesame.
Crispy on the outside, chewy on the inside, and made with gut-healing ingredients like oats. These treats pair perfectly with plant-based milk or can be enjoyed on their own! We’re excited to introduce UPBEET! Tokyo biscuits, made with the same high-quality ingredients as our donuts and available in five fun flavors!
Waking up early becomes a treat with a delicious breakfast! Start your morning with UPBEET! Tokyo’s selection of original breakfast items!
Waking up early becomes a treat with a delicious breakfast! Start your morning off right with UPBEET! Tokyo’s original breakfast items!
UPBEET! Tokyo’s original raw cakes are not available for reservations at this time. Stay tuned on our website and Instagram for updates!
We want to deliver plant-based and gluten-free sweets that will make every day exciting and upbeat!
Based on our four promises, we provide food that keeps your body and mind healthy. Using 100% plant-based ingredients, without any animal products like eggs or dairy, everyone can enjoy our sweets freely and with peace of mind.
Additionally, by incorporating fermented foods—an integral part of Japan’s food culture, carefully handed down for generations—into our sweets using our unique method, we hope to rediscover new charms and pass on Japan’s wonderful food culture to future generations.
We hope your everyday life is filled with excitement—upbeat through our sweets!
UPBEET LIVES, HEALTHY LIVES.
SUGIURA MIRIN: Traditional Mikawa-style Aizakara Junmai Mirin, aged for three years in Mikawa, Aichi Prefecture.
HISHIROKU: Rice Koji brand passed down for 300 years in Higashiyama, Kyoto.
TAKAMURA SHOUTEN: Rich amazake made from freshly prepared koji by Takumura Shoten, winner of the Nagano Prefecture Governor’s Award.
YAMAMAN KAJIMAYA SHOUTEN: Located in Okaya, Nagano Prefecture, Yamanaka Kajiya Shoten has been making miso for over 100 years using traditional wooden barrels and domestic ingredients.
Born in Kagoshima Prefecture.
Runner-up Miss Japan in 2004.
After graduating from university, joined an airline company.
While interacting with various foods from around the world, became fascinated by the diversity of food culture and opened her own breakfast restaurant, eggcellent, in 2013.
In 2018, launched UPBEET!Tokyo, a plant-based gluten-free sweets restaurant, and in 2024, “BENI BITES. In addition, also contributes to regional development by conveying the appeal of Japanese fermented foods in Japan and abroad as a fermentation meister, with the aim of passing on Japan’s unique food culture.
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